7-Eleven Canada Partners With Odd Burger For Nationwide Vegan Expansion

Chloe Fitzgerald

5 min read

Post on May 23, 2025

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A Nationwide Rollout of Odd Burger Products at 7-Eleven Locations

This exciting partnership will see a phased rollout of Odd Burger products across 7-Eleven Canada locations. The initial launch will focus on key markets, with a plan to expand nationwide within the coming year. While the exact number of stores and specific provinces involved in the initial phase are yet to be officially announced, 7-Eleven has confirmed its commitment to a broad reach.

Initially, consumers can expect to find Odd Burger's signature plant-based burgers at participating locations. The possibility of other Odd Burger menu items, such as their popular Beyond Meat alternatives, being added later is also being explored. This strategic partnership is poised to significantly impact both companies.

• Increased accessibility of plant-based options: Bringing vegan options to a widely accessible retail network like 7-Eleven significantly broadens the reach of Odd Burger's products.
• Convenience factor for busy consumers: The convenience of grabbing a quick, delicious, and healthy vegan meal while on the go will appeal to a broad demographic.
• Strategic partnership to drive growth: This collaboration positions both brands for significant growth in the expanding Canadian vegan food market.
• Expansion to new demographics: 7-Eleven's extensive customer base exposes Odd Burger to a wider range of consumers who may not typically seek out dedicated vegan restaurants.

The Significance of this Partnership for the Vegan Food Industry in Canada

The Canadian vegan food market is experiencing explosive growth, fueled by increasing consumer awareness of environmental and health concerns. This Odd Burger 7-Eleven Canada partnership represents a pivotal moment for the industry.

Market analysis shows a considerable surge in demand for plant-based alternatives. This partnership actively addresses this growing demand by breaking down traditional barriers to accessing vegan food. Previously, finding convenient, readily-available vegan options often required a dedicated search. Now, consumers can find them alongside their everyday purchases.

• Mainstream acceptance of vegan products: The partnership contributes to the normalization and mainstream acceptance of vegan food choices.
• Positive impact on consumer health and the environment: Plant-based diets are increasingly recognized for their health benefits and reduced environmental impact.
• Potential for increased investment in the vegan food sector: The success of this partnership could attract further investment and innovation in the plant-based food industry.
• Enhanced brand visibility for Odd Burger: Partnering with a major retailer like 7-Eleven provides unprecedented brand visibility and market penetration for Odd Burger.

Marketing and Promotion Strategies for the Odd Burger 7-Eleven Collaboration

A comprehensive marketing and promotion strategy is vital to the success of this partnership. Both 7-Eleven and Odd Burger will leverage various channels to reach a wide audience.

• Joint marketing campaigns: Expect to see integrated digital marketing campaigns, including social media initiatives, targeted advertising, and in-store promotions at participating 7-Eleven locations.

• Social media engagement: Hashtag campaigns, influencer collaborations, and interactive contests will engage consumers online.

• Public relations: Press releases and targeted media outreach will ensure widespread awareness of the partnership.

• Customer loyalty programs: Incentivizing purchases through loyalty programs will encourage repeat business.

• Strategic communication plan: A well-defined communication strategy is essential for successful collaboration.

• Target audience reach: The marketing strategy will target both existing Odd Burger customers and new consumers attracted by the convenience of 7-Eleven locations.

• Brand awareness and market penetration: The goal is to significantly increase brand awareness for both Odd Burger and 7-Eleven’s commitment to plant-based options.

• Campaign tracking and measurement: Key performance indicators (KPIs) will be tracked to measure the success of the marketing campaigns.

Sustainability Initiatives within the Partnership

Sustainability is a core value for both 7-Eleven and Odd Burger. This commitment extends to their partnership, with a focus on environmentally conscious practices.

• Focus on eco-friendly packaging: The partnership will explore options for more sustainable packaging materials, minimizing environmental impact.

• Supply chain sustainability initiatives: Efforts will be made to optimize the supply chain, reducing carbon emissions and promoting ethical sourcing.

• Commitment to reducing carbon footprint: Both companies are committed to reducing their overall environmental footprint through sustainable practices.

• Ethical sourcing of ingredients: Sustainable and ethical sourcing of ingredients is a priority throughout Odd Burger's supply chain.

• Waste reduction strategies: Waste reduction strategies will be implemented throughout the entire process, from production to distribution.

• Corporate Social Responsibility: This partnership underscores both companies' commitment to corporate social responsibility and environmental stewardship.

Conclusion

The partnership between 7-Eleven Canada and Odd Burger represents a significant milestone for the vegan food industry in Canada. By making delicious and convenient plant-based options readily available across the country, this collaboration caters to the growing demand for accessible and sustainable food choices. This nationwide expansion of Odd Burger products through 7-Eleven stores promises to increase brand awareness, market penetration, and ultimately, the accessibility of vegan food for all Canadians. Discover the delicious taste of Odd Burger at your nearest participating 7-Eleven location – find an Odd Burger 7-Eleven Canada near you today!