Even Marvel Knows: Improving Its Cinematic Universe

Chloe Fitzgerald

5 min read

Post on May 05, 2025

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Re-evaluating Storytelling Approaches in the MCU

The MCU's success hinges on compelling storytelling, yet recent projects have shown signs of narrative fatigue. Improving the MCU's storytelling requires a critical re-evaluation of current approaches.

Over-Reliance on Shared Universe Connections

The constant need to connect every film and series can sometimes overshadow individual narratives. The interconnectedness, while initially exciting, can feel forced, leading to convoluted plots and weakened character arcs.

• Examples: While Avengers: Endgame successfully culminated many storylines, some argue that the individual films leading up to it suffered from a lack of focus due to their interconnectedness. Similarly, certain storylines in the Disney+ series felt stretched thin due to their place within the larger MCU narrative.
• Suggestions: Allow individual films and series more creative freedom. While maintaining a sense of shared universe, focus on crafting compelling standalone stories that don't rely heavily on crossovers. Explore anthology-style storytelling with less interconnectedness.

Character Depth and Development

Many MCU characters, while popular, lack the depth and complexity needed for truly resonant storytelling. Improving the MCU means prioritizing character-driven narratives.

• Examples: Some secondary characters, despite having significant potential, are underutilized, appearing only as plot devices rather than fully realized individuals. Certain character arcs feel rushed or lack the emotional weight necessary to create a lasting impact.
• Suggestions: Prioritize character-driven narratives, exploring deeper emotional complexities and motivations. Avoid formulaic character tropes and allow characters to evolve organically throughout the overarching narrative. Give characters space to breathe and develop relationships beyond the confines of the overarching conflict.

The Fatigue of Formulaic Plots

The MCU, despite its vastness, has fallen into predictable patterns. Improving the MCU's storytelling requires a departure from these formulaic plots.

• Examples: The "villain-origin story" trope has become somewhat commonplace, often overshadowing the heroes' journeys. The "save the world" plot device, while effective initially, has become repetitive. Many films follow a similar three-act structure with predictable plot points.
• Suggestions: Introduce more originality and risk-taking in plot development and storytelling techniques. Explore different genres and narrative structures to break free from established formulas. Experiment with non-linear storytelling or unconventional character arcs to enhance viewer engagement.

Addressing Production and Creative Concerns in the MCU

Improving the MCU also necessitates addressing concerns regarding production quality and creative consistency.

Quality Control Across Projects

The quality of MCU projects varies significantly, leading to inconsistencies in tone, style, and overall cinematic experience.

• Examples: Some films and series stand out for their exceptional writing, direction, and visual effects, while others feel rushed or lack a cohesive vision.
• Suggestions: Implement stricter quality control measures throughout the production process. Emphasize strong screenwriting, skilled directing, and a unified creative vision across all projects, regardless of platform. Invest in pre-production development to ensure a higher quality baseline.

Balancing Quantity and Quality

The sheer volume of MCU content has raised concerns regarding potential audience burnout and a dilution of overall quality.

• Examples: The rapid release schedule can make it difficult for audiences to keep up, and the sheer number of projects can lead to a sense of content overload.
• Suggestions: Prioritize quality over quantity. Focus on fewer, more polished projects, allowing ample time for development and refinement. This approach ensures higher production values and a more impactful cinematic experience. Strategic pacing of releases allows for audience engagement without feeling overwhelmed.

The Impact of VFX and CGI

Overreliance on CGI can sometimes detract from the overall cinematic experience, making projects feel less grounded and authentic.

• Examples: In some instances, excessive CGI has resulted in visually jarring effects, hindering the emotional impact of certain scenes. The focus shifts to the visual spectacle rather than the narrative itself.
• Suggestions: Strike a balance between CGI and practical effects, prioritizing storytelling over visual spectacle. Utilize CGI judiciously, ensuring it enhances the narrative rather than overwhelming it. Focus on practical effects whenever possible to ground the story in reality.

Engaging a Broader Audience Within the MCU

Improving the MCU also requires a conscious effort to engage a broader and more diverse audience.

Diversity and Representation

While progress has been made, the MCU can further improve its representation of diverse characters and backgrounds.

• Examples: Recent projects have featured more diverse casts and storylines, but there's still room for improvement in portraying a wider range of ethnicities, sexual orientations, and disabilities authentically and meaningfully.
• Suggestions: Prioritize casting and storylines that reflect the diversity of the real world. Ensure diverse voices are involved in the creative process, from screenwriting to directing to production design. Develop stories that showcase the richness and complexity of diverse cultures and experiences.

Innovation and Experimentation

To avoid creative stagnation, the MCU needs to embrace innovation and experiment with different genres and storytelling styles.

• Examples: While some MCU projects have ventured beyond the superhero genre, there's potential for even greater experimentation. The success of What If…? demonstrates the appetite for alternate storylines and formats.
• Suggestions: Push creative boundaries and embrace bold storytelling choices. Explore different genres, narrative structures, and visual styles to keep audiences engaged. Experiment with animation, different timelines, and more mature themes to broaden the appeal of the MCU.

Even Marvel Knows: The Path to Cinematic Excellence

In conclusion, improving the Marvel Cinematic Universe requires a multifaceted approach addressing storytelling, production, and audience engagement. Re-evaluating storytelling approaches, enhancing production values, and embracing diversity are crucial steps toward maintaining the MCU's dominance. Balancing quantity and quality of content is paramount; fewer, more polished projects will resonate more deeply with audiences than a constant stream of less impactful releases. The key to continued success lies in prioritizing strong narratives, compelling characters, and a commitment to innovation. What are your thoughts on improving the Marvel Cinematic Universe? Share your ideas in the comments below! Let's discuss how the MCU can maintain its dominance and continue to captivate audiences for years to come.